FAQ's - Frequently Asked Questions

FAQ's - Frequently asked questions pop up when hiring a professional to help with your business needs...

  • Are they the right fit for my company?
  • Do they have a grasp on my industry?
  • Are they capable of getting up-to-speed quickly?
  • Are they easy and pleasant to work with?
  • Are they honest and ethical?
  • Do they possess good communications skills?

These are qualities I take very seriously. So I identified nine commonly asked questions - to help you get to know me a little better. Like...

FAQ 1 - What sets me apart from everyone else?

My Engineering background enables me to speak to both non-technical and technical people in a way they can appreciate.

When working in a highly technical field or a field that is very involved - like aerospace and aviation, your projects typically require a more formalized – technical – style and feel.
 
You want someone who understands technically-specific knowledge and terminology.
 
I've interacted with many disciplines. People working in …

  • Electronic and electrical fields
  • Chemical engineers
  • Industrial engineers
  • Manufacturing personnel
  • Sales and marketing staff, as well as
  • Upper management

Someone with good people skills gives you an advantage to reach out and talk easily with your customers, executives, engineers, as well as new potential customers about your products and services in a way they understand.

Having good knowledgeable working relationships with others goes a long way to achieving desired results.

FAQ 2 - Do I have any specialties?

Some of my strengths include…

  • Direct Response Copywriting – Both - Online & Offline
  • E-mail Marketing
  • Lead Generation
  • Online Strategic Marketing Analysis
  • Search Engine Optimization (SEO) copywriting

As a creative thinker and problem solver, I enjoy working with others.... both… in team environments or working independently.

My company, Building Construction Copywriter, markets their services to companies in the B2B and B2C industries. Offering both online and offline solutions in…

  • Residential Building Construction
  • Commercial Building Construction
  • Building Equipment Manufacturing
  • And more...

FAQ 3 - Can I do the design, too?

Yes I can. Even though I don't have a college degree in graphic design, I've taken courses through AWAI and elsewhere in that field.
 
Other clients have asked me to do the design layout, also, in promotions I've written for them. I did, and they were very pleased with the results. So if you want to know more about that, talk to me about it.

FAQ 4 - What does it cost to hire me for a project?

Rather than charging by the hour, I prefer to quote a flat-fee for the projects I work on, and here's why...
 
There are lots of variables to consider when pricing projects for prospective clients.

Project fees are based on several factors like…

  • Whether it's an online or offline project
  • Does the project require a strategic marketing analysis
  • What type of copy do you need written
  • What's the nature of the product or service being marketed
  • What type of response are you expecting. Do you want a lead generator… a direct order or sale… and so on
  • Are there any existing materials to work from, or do I have to do the research myself, and so on

For my own purposes, I'll guesstimate how much time - I think – the project will take to complete.
 
Then I'll submit a proposal with a cost estimate. This lets my prospective clients know what to expect and eliminates surprises.

When working on a project, I dig deeper into the product or service – as well as further understanding your audience. I examine your competitive position to that of your competition. During that time, I am always looking for hidden gems that will make the copy I write for you stronger and more effective.

That's part of the value I bring to my clients, which is why I don’t like billing by the hour.
 
I’d rather agree to a flat-fee, and then take my time doing whatever’s required to get the copy just right. Then I'll do my very best to get it to you on time.

FAQ 5 - Do I guarantee my work?

I take great pride in conducting myself in a professional manner; as well as someone who is pleasant and easy to work with.

Yes, I DO guarantee your satisfaction with the copy I write for your project.
 
However… I DO NOT guarantee any particular results from that copy. And here's why…

First and foremost… The Direct Marketing Association’s Code of Ethics prohibits me from doing that.
 
But also, there are many factors involved in marketing that are out of her control. Such as the…

  • Consumer preferences
  • Demand
  • Economy
  • Lists
  • Major events
  • Market
  • Price
  • Product
  • Stock market

Therefore, while I do guarantee your satisfaction with the copy, I do not promise – and cannot guarantee — specific results. That would that be dishonest… and unethical.

But I get a HUGE rush when a client calls me with big results from a campaign that I helped create!

FAQ 6 - What if you want to make revisions?

Our agreed-upon fee arrangement made during negotiation, include revisions, at NO ADDITIONAL CHARGE.

The only condition I require is… they are requested within 30 days of receipt of the copy and that they do not involve a change in direction, scope or format. That, too, will be discussed during our initial negotiation.
 
And I also ask that you take the time to help me identify where the copy is missing the mark and clarify why it's not right.

Your satisfaction is most important! I want you to be pleased and enthusiastic about my work when you receive it.
 
Here's how I work through that process…

  • If any word, phrase, promise -- or anything else in the text -- is likely to offend a regulator or expose the client to the possibility of litigation in anyway, I'll work with your company's attorney, compliance officer – or whoever -- to find a solution.
  •  However, if a change is needed, this is part of my responsibility, and I will make the change.
  •  If the revision I make doesn't satisfy the offended party, I'll continue working on it until it does.

 Beyond regulatory and other legal issues …

  • If I have written something inaccurately, I'll correct it. No discussion necessary.
  • If you and I agree, that a requested change will strengthen the copy, I'll correct that too, no problem.
  • If a change is insignificant to the copy -- but makes you - my dear client - happy, okay.
  • However, if I think a change will damage response, then I will explain my reasoning why I think the revision should not be made and how it may even affect the strength of the promotion.  I will do my very best to work towards a solution that will be good for project as well as your company.

My drive and desire comes from helping you reach the needs and goals of your company. And I take that responsibility very seriously.

FAQ 7 - How do you go about hiring me?

If you're interested in hiring me, then please fill out the contact form.

Once I receive that contact form, I'll call or email you to set up a time when we can talk, preferably by phone, about your project, your needs, and your goals.
 
During our phone call - which should take between a half hour to an hour or so - I will tailor my questions towards understanding your needs, and goals. Our call will include getting clarification about what you want your project to achieve. Such as…

  • What specifically do you want your project to do
  • What desired response or outcome are you seeking
  • What kind of time-frame are you looking at
  • Do you have a budget range in mind for the project
  • What audience are you targeting
  • What kind of results are you hoping to achieve
  • Is this an online or offline project
  • Is the project targeting the consumer market or other businesses
  • Are you looking for leads or customers
  • And so on.

Taking time to learn as much as I can about your project will go a long way to help me understand what you're looking for and to clearly define the scope of the project.
 
It will, also, determine whether we are a good fit and can do business together.

Once that's done, our next step will be to reach an agreement regarding the details of the project

Then I will draw up a proposal outlining the scope of the work to be done, as I understand it per our conversation, along with my proposed fees for that project.

FAQ 8 - Do I require a written contract?

Yes, I do. Having everything written down and agreed upon a head of time, ensures there are no misunderstandings about the project… thereby eliminating potential problems.

This keeps things professional, honest, and ethical. The contract will include the…

  • Scope of the work to be done (as agreed upon in the written proposal)
  • Fee amount
  • Deadline
  • Revision expectations (As laid out in the proposal agreement.)

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